How To Use Facebook Graph Search

Graph search is still in beta and facebook has indicated that the product will change over the years.

How to use facebook graph search. Facebook s graph search opens up a new world of opportunities to target users. Ever since then it has become a powerful tool to do semantic searches for billions of its users. And by knowing more about your targeted consumers businesses can therefore create better strategies in marketing to their consumers via facebook graph search. Facebook graph search is a tool you can use to navigate these connections in such a way that they become useful to you and your interests and perhaps even make new connections in the process. Search results for orange is the new black with facebook graph search.

So how does this affect you as a marketer. Unlike using a word in web search. If the results improve facebook s search could become a powerful engine. Facebook is all about making connections and as your ever growing friend list shows connections expand. However facebook graph search is still a useful tool to learn about people connect with others and explore photos.

For search graph you have to use a phrase to see results for people photos places and interests. Insight research and discovery are intuitive with the new setup you can target and filter audiences and optimize your interactions with them. Graph search is more micro based in which businesses and facebook users could use it to understand the interests the activities and other demographics of their fans or friends much better. What this search engine does is let you search multiple things using a simple query. Facebook announced its semantic search engine called the graph search in march 2013.

You might want to hop over to a friend s timeline to leave a post or you might be trying to remember what time that particular event is.