How To Use Your Facebook Pixel

Select facebook pixel and click connect.

How to use your facebook pixel. Most themes are savvy enough that they have this option available and make it easy as pie. The facebook pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later also known as retargeting. Generally you d go to your theme options settings and place it in the facebook pixel code field. If your status says active you ve installed your base pixel code correctly. Enter your website url to check for easy setup options.

Go to your facebook ads manager and click the menu in the top left corner. Click the green create a pixel button. Click connect data sources and select web. Facebook can help match the people who visited your website or people who ve taken specific actions events on your website to their profiles. Name your pixel accept the terms and click next.

For full step by step instructions on adding the facebook pixel to your site visit the help center. Add your pixel name. Make sure your facebook pixel is active before you create your custom audience from your website. Once you ve created your pixel you re ready to put the facebook pixel code on your website. When you re ready to move on select continue.

Add the facebook pixel to your website. A facebook pixel is a code that you can put on your website that tracks conversion rates from facebook ads. Go to events manager. Click create a pixel. After you place the pixel code on your website enter your website url and select send test traffic to make sure your pixel works properly.

The facebook pixel is a piece of code that you place on your website allowing you to monitor conversions from facebook ads optimise ads build targeted audiences for future adverts and retarget people who have previously interacted with your website. When choosing the pixel s name keep in mind that with events manager you only get one pixel for each ad account. The data gathered from these functions translates to sharper audience targeting ad delivery and more thorough knowledge about how visitors use your website. If you have access to your website s code you can add the facebook pixel yourself. Then add standard events to the pixel code on the special pages of your website such as your add to cart page or your purchase page.